Weitere Ressourcen
The Kodak camera should tell you all you need to know about the critical importance of doing effective market research.
For decades, Kodak was synonymous with photography, dominating the market. Just about everyone had a Kodak camera or used Kodak film. Yet Kodak made an all-but-fatal mistake of not keeping up with market trends and fast-evolving consumer preferences. In doing so, Kodak completely missed the move to digital photography. Today, photography has evolved into the digital age—namely, transforming smartphones into high-quality cameras.
Doing market research but not sure where to start?
Get a better understanding of survey design, sampling, and analysis from survey experts.
Market research surveys help you identify, understand, and ultimately engage with your target customers. It also provides vital insight into the broader market landscape, your competitors, and trends affecting your industry and consumers.
Yet the process can be intimidating. Where do you start? What is the quickest and most effective path to success? How can you be sure that your research will be accurate and generate actionable insights?
Success can be found by gaining a greater understanding of marketing research and then following an effective marketing research process to achieve your goals.