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3 ways CRM surveys make your customer success efforts count

You’ve got ideas.

Big ideas. About new ads, products, marketing messaging, and more. But how do you know whether you’ve got a winning concept that’ll boost sales?

We asked 500 marketing professionals how they know which of their ideas will be successful. And while the vast majority agreed that testing is important, we were surprised at how few had the time and money to consistently test.

Last year, we showed you how SurveyMonkey Audience uses surveys to test new ad concepts before launch. Since then, we’ve been hard at work perfecting our survey methodology to develop a scalable, repeatable process for creating sound concept test surveys for just about anything—including ads, images, book covers, product ideas, just to name a few.

That’s why our survey scientists have put together a comprehensive guide to help marketers and product managers use surveys to quickly test new ideas.

In this guide, we’ll show you how to use surveys to test concepts and perform market research without delaying your launch or breaking the bank.

  • What we’ve learned from talking to marketers
  • Insights on research trends
  • What to avoid when it comes to testing
  • Tips for getting your timing right
  • Best practices for writing concept testing surveys
  • Real-world examples of how big brands use surveys to make decisions
Mulher com óculos e fones de ouvido usando um tablet.

Testen Sie unsere Vorlagen für Kundenzufriedenheitsumfragen, um sofort Daten zu erfassen, Probleme zu erkennen und die Kundenerfahrung zu optimieren.

Homem e mulher lendo um artigo em um laptop e fazendo anotações em notas adesivas.

Erfahren Sie, wie Hornblower SurveyMonkey und die KI nutzt, um das Beste aus NPS-Daten herauszuholen und die Kundenerfahrung zu verbessern.

Homem de óculos sorrindo e usando um laptop.

Wie Ryanair mit SurveyMonkey und dessen Microsoft Power BI-Integration 50.000 CSAT-Umfragen pro Monat trackt und so die Customer Experience optimiert

Mulher analisando informações em laptop.

Erfahren Sie, wie woom mit den mehrsprachigen Umfragen von SurveyMonkey die Mitarbeitererfahrung optimiert und Kundenerkenntnisse gewinnt.