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Owners Product Creation Survey

Dear Sir/Madam 

As you are a McLaren owner, we would like to ask for your input into the development of our future supercars by completing this short survey. We are looking to understand what features and attributes are important to you and what you would want to see included in a next generation McLaren supercar.
We are focussing on cars that will arrive in several years’ time so this is an opportunity for you to feed into the product creation stage of our concepts.

Thank you for your time, it is greatly appreciated. 

Yours sincerely

Jamie Corstorphine - Director Product Strategy

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* 1. Please could you list the top 5 elements (any aspect) of your 720S that you most appreciate and that you would like to see retained in our next generation McLaren model?

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* 2. Please could you name 5 elements (any aspect) from your 720S that you would want to see improved on our next generation McLaren model?

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* 3. Are there any elements or features that are not included on your 720S that you would like to see on our next generation McLaren model?

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* 4. Thinking about a next generation McLaren supercar - Please can you rank these vehicle attributes in order of importance? (1 = highest priority)

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* 5. Are there any another attributes that are highly important to you that are not listed in Q4? If not please leave blank and proceed to Q6.

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* 6. Looking to the future, what features would you like see on a next generation McLaren supercar?  Please tick your top 5. Additional features can be added in "other" box

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* 7. What EV range would you expect from a next generation McLaren supercar?

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* 8. Thinking about infotainment and vehicle features - What method(s) would you like to use to control a next generation McLaren?

  Primary method Secondary method N/A
Gesture control
Voice control
Touch screen input
Hard keys / controller

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* 9. Is there anything else you would like to voice regarding your 720S that you have not previously mentioned?

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* 10. Is there anything else you would like to add about the McLaren brand?

0 of 10 answered
 

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