Hi there!

I'm a student from Ecole Polytechnique Federale de Lausanne (EPFL) in Switzerland and would appreciate your assistance with this survey for my Strategic & Innovative project.

Most companies today fail with innovation, because they do not completely understand the customer needs. With this survey, I would like to get an understanding, why customers hire products to get a job done. 

This survey will focus on three vehicle categories:
- Motorcycles
- Utility vehicles (On-Road and Off-Road)
- Leisure vehicles (ATV / Quad, Snowmobile, Side-by-Side, Boat, Dirt Bike,...)

Many thanks in advance.  Please note that all answers are anonymous.
Kind Regards,
Yassin

P.S.: This survey contains credits at SurveySwap.io and SurveyCircle

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* 1. GENERAL QUESTIONS

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* 2. When were you born?

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* 3. Where do you reside?

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* 4. MOTORCYCLE RELATED QUESTIONS

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* 5. Please select one of the following options regarding motorcycles.

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* 6. How often do you use a motorcycle?

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* 7. How likely would you consider renting a motorcycle if on-demand or subscription models become commonplace and affordable?

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* 8. Would you consider buying an electric motorcycle?

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* 9. Why would you not consider buying an electric motorcycle?

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* 10. Would you consider renting an electric motorcycle for an riding adventure (for a day or a handful of days)?

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* 11. What is the functional  job that you are trying / would like to get done with a motorcycle? Please rate the importance of each job to you.

  0 - No Answer 1 - Very low importance 2 - Low importance 3 - Moderate importance 4 - High importance 5 - Very high importance
Getting from A to B (commute, travel, …)
Create riding adventures (alone or with friends/family/…)
Purchase a motorcycle as a financial investment
Competitive motorcycle racing (hobby or professional)
Create a business and earning opportunity (e.g. food-delivery,...)
Customize my motorcycle
Become part of a greater community / make friends
Healthy workout (for body and soul)
Transport goods (e.g. shopping)

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* 12. What is the emotional  job that you are trying / would like to get done with a motorcycle? Please rate the importance of each job to you.

  0 - No Answer 1 - Very low importance 2 - Low importance 3 - Moderate importance 4 - High importance 5 - Very high importance
Enjoy the experience and feeling of riding
Create a feeling of happiness
Interests and love for motorcycles
Feeling cooler and more attractive
Impress others (use motorcycle as a status symbol)
Feeling of personal independence and freedom
Having my own privacy

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* 13. COMMERCIAL / UTILITY VEHICLE RELATED QUESTIONS (OFF & ON-ROAD)

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* 14. Please select one of the following options regarding commercial/utility vehicles.

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* 15. How often do you use a commercial/utility vehicle?

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* 16. How likely would you consider renting a commercial/utility vehicle if on-demand or subscription models become commonplace and affordable?

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* 17. How likely would you consider renting an electric commercial/utility vehicle (for a day or a handful of days)?

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* 18. How likely would you consider buying an electric commercial/utility vehicle?

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* 19. Why would you not consider buying an electric commercial/utility vehicle?

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* 20. What is the functional  job that you are trying / would like to get done with a commercial/utility vehicle? Please rate the importance of each job to you.

  0 - No Answer 1 - Very low importance 2 - Low importance 3 - Moderate importance 4 - High importance 5 - Very high importance
Getting from A to B (commute, travel, …)
Transport people
Transport materials, goods or equipment
Camping
Snow Plowing
Hauling / Towing
Experience the outdoors
Create riding adventures (alone or with friends/family/…)

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* 21. What is the emotional  job that you are trying / would like to get done with a commercial/utility vehicle? Please rate the importance of each job to you.

  0 - No Answer 1 - Very low importance 2 - Low importance 3 - Moderate importance 4 - High importance 5 - Very high importance
Make memories
Enjoy the experience and feeling of riding
Create a feeling of happiness
Feeling of personal independence and freedom
Having my own privacy

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* 22. LEISURE/RECREATIONAL VEHICLES RELATED QUESTIONS (ATV/Quad, Snowmobile, Side-by-Side (RZR), Boat, ...)

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* 23. Please select one of the following options regarding leisure/recreational vehicles.

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* 24. How often do you use a leisure/recreational vehicle?

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* 25. Did you ever use a leisure/recreational vehicle? If yes, which one?

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* 26. How likely would you consider renting a leisure/recreational vehicle if on-demand or subscription models become commonplace and affordable?

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* 27. How likely would you consider renting an electric leisure/recreational vehicle for an riding adventure (for a day or a handful of days)?

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* 28. How likely would you consider buying an electric leisure/recreational vehicle?

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* 29. Why would you not consider buying an electric leisure/recreational vehicle?

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* 30. What is the functional  job that you are trying / would like to get done with a leisure/recreational vehicle? Please rate the importance of each job to you.

  0 - No Answer 1 - Very low importance 2 - Low importance 3 - Moderate importance 4 - High importance 5 - Very high importance
Getting from A to B (commute, travel, …)
Experience the outdoors
Create riding adventures (alone or with friends/family/…)
Enjoy time with family and friends
Camping activities
Hunting / Fishing
Become part of a greater community / make friends

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* 31. What is the emotional  job that you are trying / would like to get done with a leisure/recreational vehicle? Please rate the importance of each job to you.

  0 - No Answer 1 - Very low importance 2 - Low importance 3 - Moderate importance 4 - High importance 5 - Very high importance
Make memories
Enjoy the experience and feeling of riding
Create a feeling of happiness
Feeling of personal independence and freedom
Having my own privacy
Have fun
Reduce stress

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* 32. Credits Survey Swap:
Go to: https://surveyswap.io/sr/9YTI-USX8-WDG7
Or, alternatively, enter the code manually: 9YTI-USX8-WDG7

Credits SurveyCircle:
Für Nutzer von SurveyCircle (www.surveycircle.com): Der Survey Code lautet: 4DY7-7JZY-9Z8K-HEZ1

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