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Steel Market Update
Customer Survey
1.
Job function:
Analyst
Chief Executive Officer/Chairman
General Management
Logistics
Operations
Owner
Procurement
Sales and Marketing
Other
2.
Type of company:
Service center/wholesaler
Financial services
Steel mill
Manufacturer/fabricator
Toll processor
Trader
Supplier to the steel industry
Other
3.
Employee size at company:
Under 50
51-250
251-1000
1001-9999
10,000+
4.
What newsletter product do you buy?
Premium
Executive
Neither
5.
How many years have you been a member?
1
2
3
4
5
6+
6.
How important are the different parts of the service on a scale of 1-5? (5 being very valuable)
1
2
3
4
5
Commentary/blogs
1
2
3
4
5
Prices
1
2
3
4
5
News
1
2
3
4
5
Macroeconomy/steel economy data and commentary
1
2
3
4
5
Steel market survey
1
2
3
4
5
Proprietary data (Sentiment Index, Price Momentum, Inventories, etc.)
1
2
3
4
5
7.
Rate SMU on the quality of the different parts of the service on a scale of 1-5 (5 being very valuable)
1
2
3
4
5
Price assessments
1
2
3
4
5
Analysis and commentary
1
2
3
4
5
Data (other than prices)
1
2
3
4
5
News reporting
1
2
3
4
5
Coverage of North America
1
2
3
4
5
Coverage outside North America
1
2
3
4
5
Value for money
1
2
3
4
5
Ease of use
1
2
3
4
5
8.
How often do you typically consume the information available to you?
All
Most (more than once a week)
Some (less than once a week)
Once a week or more
Once a month or more
Rarely if ever
Email content
All
Most (more than once a week)
Some (less than once a week)
Once a week or more
Once a month or more
Rarely if ever
Website content
All
Most (more than once a week)
Some (less than once a week)
Once a week or more
Once a month or more
Rarely if ever
9.
Rate the following market intelligence companies on the quality of their coverage (5 being highly rated):
1
2
3
4
5
CRU - Price assessments
1
2
3
4
5
CRU - Market analysis
1
2
3
4
5
CRU - Data
1
2
3
4
5
CRU - News reporting
1
2
3
4
5
Platts - Price assessments
1
2
3
4
5
Platts - Market analysis
1
2
3
4
5
Platts - Data
1
2
3
4
5
Platts - News reporting
1
2
3
4
5
American Metal Market - Price assessments
1
2
3
4
5
American Metal Market - Market analysis
1
2
3
4
5
American Metal Market - Data
1
2
3
4
5
American Metal Market - News reporting
1
2
3
4
5
10.
Thinking about SMU’s price indices and prices commentary which statement most applies to you
I want to get a general understanding of where the market is
I buy other services and it’s good to get a range of views
The prices themselves are not that important – it’s more about the insight into what’s going on
I use them as the basis for negotiation
I don’t really use the prices
We use them to settle contracts
The comparison between the prices is important
11.
On a scale of 1-10 how likely are you to recommend SMU to a colleague? (10 being very likely)
1
2
3
4
5
6
7
8
9
10
12.
Have you attended the SMU Steel Summit Conference?
Yes, one time
Yes, more than once
Never attended
Current Progress,
0 of 25 answered