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Completing the survey takes approximately 9 minutes. Entries are open until 30th October 2023.
 
What's in it for you? 
This survey that allows you to benchmark your own marketing and communications efforts against findings from thousands of professionals working in social media, marketing and PR and communications.

Participants receive exclusive insights into the results and the final study well ahead of anyone else. 
 
We're excited to hear from you!
 
Please find our Privacy Policy here.
 
Do you have an inquiry or want to share feedback? Feel free to reach out via insights@meltwater.com

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* 1. Where are you located?

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* 2. Which of the below best describes the type of organization you work for?

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* 3. Which Department are you working in?

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* 4. What is your role?

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* 5. How many employees does your company have?

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* 6. How many people work with social media in your organization?

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* 7. Which social media channel/s is your organization using?

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* 8. What is the most important social media channel for your organization?

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* 9. Which new social media channel/s is your organization planning to use in 2023?

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* 10. What are your top goals when using social media for marketing?

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* 11. What metrics do you use to measure performance of your social media channels?

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* 12. How big of a role does social media have in your wider marketing and communications strategy? 

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* 13. Do you outsource social media to a third party or agency?

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* 14. Which part of your social media efforts have you outsourced?

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* 15. Does your organization work with influencers or have an influencer marketing program?
 

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* 16. What are the main goals for influencer marketing in your organization?

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* 17. Does your organization run social media based employee advocacy or social selling programs?

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* 18. What are the main goals for employee advocacy or social selling?

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* 19. Does your organization run a Social Listening program?

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* 20. What are the main goals for Social Listening in your organization?

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* 21. To what extent are you integrating social data with other internal data sources (I.e. sales) or external data sources (I.e. share prices) to identify correlations and drive new insight?’

  Fully Integrated Not integrated N/A
Internal Data Sources
External Data Sources

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* 22. Which of the following have the biggest impact on your business goals?

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* 23. How do you see the role of organic social media developing in 2023?

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* 24. How do you see the role of paid social media developing in 2023?

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* 25. When it comes to social media marketing budgeting next year, are you planning to:

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* 26. What % of your marketing budget will you invest in social media?

0% 100%
Clear
i We adjusted the number you entered based on the slider’s scale.

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* 27. Has the current economic development changed how social media is perceived in your organization?

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* 28. What are your biggest social media marketing challenges?

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* 29. Which of the below are vital parts of your technology stack?

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* 30. What is your expected return on investment (ROI)?

  Expected ROI
Organic Social Media
Paid Social Media
Influencer Marketing 
Social Selling
Employee Advocacy
Social Listening

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* 31. Would you like to learn how Meltwater can enable you to drive and demonstrate ROI from your Owned, Earned & Paid Media, Social Media and Influencer Marketing campaigns?

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* 32. Please enter your email address to receive your copy of the “State of Social Media 2023” report directly to your inbox

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* 33. Do you want to be subscribed to general updates about our content, events & solutions?

0 of 33 answered
 

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