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International CSB-Survey 2019 on the Digitization
in the Food and Beverage Industry

The status of digitization in the international food industry? This is what we want to find out with our annual survey on the digitization in food and beverage firms. In cooperation with our media partners Lebensmitteltechnik (Germany), Food Processing (UK), Tecnifood (Spain) and ProdIndustry (Russia), we have again established a comprehensive analysis on the status and the future of digitization. We are asking you for your opinion as a decision-maker.
 
                                                           Lebensmittel technik     ProdIndustry     Tecnifood    Food Processing 
 
Participation pays off: Every participant will receive the full report of this global survey free of charge.
1.Our company is active in the following industry:
2.Our company is represented within the following geographical areas:
3.Today the greatest strength of our company is:
4.Our products are characterized by the following strengths:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
Quality and image of the product
Price of the product
Product as an experience
Regionality of the product
Sustainability (organic, fair trade, animal welfare)
Health and performance optimization through nutritional values of the product
Product and packaging innovation
Traceability and transparency
5.In terms of cost reductions, we focus on the following points:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
Energy
Personnel and administrative costs
Purchasing
Delivery logistics
Inventory and picking
Production
Recipe
6.Our customer relations are particularly characterized by the following points:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
The order is designed specifically for the customer and in the same way for all channels
Our brand appearance is the same on all channels
Our customers can communicate with us via classic methods (e.g. by fax and phone) and digital methods (e.g. e-mail, online shop, online order system, EDI)
Customer contacts are personalized based on their user behavior (CRM etc.)
We focus closely on the needs of our customers
The online order systems display customer-specific prices and conditions.
7.We rate today's economic situation of our company as follows:
Very poor
Poor
Acceptable
Fair
Good
Excellent
Today's economic situation of our company
8.In 3 to 5 years from now, we expect the economic situation of our company to be as follows:
Very poor
Poor
Acceptable
Fair
Good
Excellent
Within 3 to 5 years from now, we expect the economic situation of our company to be as follows:
9.The uncertainty in the food industry will increase due to the following challenges:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
Price pressure
New laws, regulations and compliance requirements
Consumer behavior
Trade barriers (Brexit, China, USA, pending trade agreements)
Interruption of the supply chains
Extreme fluctuations in the demand for products and services
Availability of raw materials
Requirements of food retailers on suppliers
10.Despite the above-mentioned uncertainties, the development of our industry is easy to anticipate:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
The development of the industry is easy to anticipate
11.We implement the following measures to meet these challenges:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
Making our organization more flexible
Cost-cutting measures
Optimization of our management processes
Optimization of the processes in production and logistics by using new technologies
Improving the communication with customers and business partners
Establishment of new partnerships
Cooperation with start-up firms in the food industry
Development of new recipes and products
12.We will achieve the defined corporate goals despite the mentioned uncertainties and challenges
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
We will certainly achieve our corporate goals.
13.We invest the following budget in the digitization and in information technology (in relation to sales):
< 0,5 %
0,5 % - 1 %
1 % - 1,5 %
> 1,5 %
Our investment in IT in relation to sales
14.For the work with our ERP system, the following statements are true:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
All data enter the ERP via the direct interface
Paper is no longer used
Calculations and planning processes are handled with other systems
The ERP system handles planning and simulation tasks
The ERP system controls the information and material flows at shop-floor level
Data are exchanged between hardware, machines and the ERP system
The CRM enables better customer orientation
We use our ERP system specifically to cut costs
IT components are directly taken into consideration for new investments
In all departments, there is an in-depth understanding of IT
All technical areas are linked to each other via the ERP system
15.Our digital initiatives focus on the following technologies:
No focus
Of great interest
Planned
In use
ERP
MES
Cloud
Robotics
Big Data Analytics
Predictive maintenance
Blockchain
Industrial image processing
Artificial Intelligence and Machine Intelligence
Internet of Things (IoT)
16.Digitization at our company focuses on the following functions or technical areas:
No focus
Pilot project planned
First test pilot project(s) in use
Used in day-to-day business
Production and internal logistics
Supply Chain
Purchasing
Sales and marketing, CRM
Research and development
Finance, accounting, controlling
Administration and human resources
Interdisciplinary networking
17.Digital technologies (for example, see question 16) enable us to explore new ways:
18.Our sales are distributed as follows (in percent):
19.In terms of digitization, we encounter the following challenges:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
Corporate culture
Employee qualification and shortage of skilled workers
Existing operational and organizational structures
Lack of knowledge of technical possibilities
Lack of contacts to digital service providers
Insufficient knowledge of customer behavior and orientation
Lack of technical standards
Lack of budget or capital
20.The digitization of our processes provides the following added value:
Disagree very strongly
Disagree strongly
Slightly disagree
Slightly agree
Agree strongly
Agree very strongly
Productivity increase and time-saving
Design of customer-specific services or products
Improving the transparency of the supply chain (e.g. by tracking or RFID technologies)
Reduction of the working capital (e.g. through reduction of the stock on hand)
Optimization of purchasing
Optimizing the communication with and the relationship to our customers
Implementation of new business models
21.Our sales volume is ...
22.The number of employees at our company is...
23.The head office of our company is located in...
24.My position at the company is...
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