Multichannel Excellence Europe: Customizing adds the magic! Is Pharma making headway?
of survey complete.
The stakeholder landscape is expanding, but still it´s physicians driving topline by prescription. Related complexity and required resources to serve physicians force companies to focus the development of new and efficient multichannel approaches.
However, it seems the pharmaceutical industry does not exploit the full potential of Multichannel Excellence.
To find out where the industry expects chances and which hurdles keep them from reaching expectations, Camelot Management Consultants and TaylorWessing kindly ask you for your opinion on our survey´s hypothesis.
This survey should not take more than 5-10 minutes of your time.
Please note: Multichannel Management within this survey includes all channels, also traditional ones like the sales force.