Dear Ladies and Gentlemen

Welcome to the study "Employer Branding and Workplace Culture" by Great Place to Work® Switzerland, in cooperation with our partner organizations KLAR - Communication Agency for Brand Development and the Institute for Strategic Management of the HWZ University of Applied Sciences in Business Administration Zurich.
Where does your organization stand in relation to a clear employer brand? What challenges do you see and where do you feel well positioned?
Through your experience and the answers of other organizations, we would like to evaluate the status of Employer Branding of the Swiss organizations and highlight the biggest challenges as well as the most important priorities of the organizations.

This survey is easy to complete and will not take longer than 10 minutes.
All participants of the survey can look forward to a free results report. For this purpose, please enter your email address at the end of the survey.

The answers of individual organizations will be kept strictly confidential, there will only be aggregated evaluations on overall and industry level.

We thank you for your contribution to this study.

With kind regards

Great Place to Work® Switzerland