Themo Mug Thank you for participating in our survey. Your feedback helps us improve our products and better meet your needs. The survey will take approximately 5-10 minutes to complete. Question Title * 1. Age: Which age group do you belong to? * Under 18 years * 18-24 years * 25-34 years * 35-44 years * 45-54 years * 55-64 years * 65 years and older Question Title * 2. Gender: How do you identify? * Male * Female * Non-binary * Prefer not to say Question Title * 3. Employment Status: What is your current employment status? * Employed (full-time) * Employed (part-time) * Self-employed * Student * Retired * Unemployed * Other Question Title * 4. How often do you use a thermal mug? * Daily * Several times a week * Weekly * Rarely * Never Question Title * 5. In which situations do you primarily use a thermal mug? (Select all that apply) * Commuting to work/school * During sports activities * While hiking/camping * At the office * At home * Other Question Title * 6. What size do you prefer for your thermal mug? * Small (under 300 ml) * Medium (300-500 ml) * Large (over 500 ml) Question Title * 7. * What material do you prefer for your thermal mug? * Stainless steel * Plastic * Glass * Ceramic Question Title * 8. * How important is the insulation performance of your thermal mug? * Very important (12+ hours) * Important (6-12 hours) * Less important (under 6 hours) * Not important Question Title * 9. * How important are the following features in a thermal mug? Leak-proof lid: Very important Important Neutral Unimportant Not important at all Question Title * 10. * How important are the following features in a thermal mug? One-hand operation: Very important Important Neutral Unimportant Not important at all Question Title * 11. * How important are the following features in a thermal mug? Dishwasher safe: Very important Important Neutral Unimportant Not important at all Question Title * 12. * How important are the following features in a thermal mug? Non-slip base: Very important Important Neutral Unimportant Not important at all Question Title * 13. * How important is the design (color, shape) of your thermal mug? * Very important * Important * Neutral * Unimportant * Not important at all Question Title * 14. * Is there a brand you prefer for thermal mugs? * Yes * No, I like to try new brands * No, I don’t pay attention to the brand Question Title * 15. * How much are you willing to spend on a high-quality thermal mug? * Under $10 * $10-$20 * $20-30 * Over $30 Question Title * 16. * How important is sustainability to you when choosing a thermal mug? * Very important * Important * Neutral * Unimportant * Not important at all Question Title * 17. * Which aspects of sustainability are most important to you? (Select all that apply) * Eco-friendly materials * Durability * Reusability * Recyclability Question Title * 18. * How often do you purchase new thermal mugs? * Less than once a year * Annually * Semi-annually * Several times a year * Only when needed (e.g., loss, damage) Question Title * 19. * Where do you prefer to buy thermal mugs? * Online (e.g., Amazon, manufacturer websites) * In specialty stores * In supermarkets/discount stores * At markets or events Question Title * 20. * Which additional features would you appreciate in a thermal mug? (Select all that apply) * Integrated tea or coffee filter * Temperature indicator * Personalization (e.g., name engraving) * Aroma protection lid Question Title * 21. * How satisfied are you with your current thermal mug? * Very satisfied * Satisfied * Neutral * Dissatisfied * Very dissatisfied Question Title * 22. * What improvements would you like to see in your current thermal mug? (Open question) Question Title * 23. * What new features or designs would you like to see in future thermal mugs? (Open question) Question Title * 24. Thank you for participating in our survey! Your opinion is important to us and will help us improve our products. If you’re interested in receiving more information or special offers, please leave your email address. Fertig