Social Media Analytics 2020 Question Title * 1. What is you job title/role? (Please specify) Question Title * 2. Size of Company by Revenue Up to 50M 50 to 100M 100 to 500M 500 to 1B Over 1 B Question Title * 3. Industry Agency Banking and Finance Consumer Products Food and Beverage Healthcare and Pharmaceutical Media and Entertainment Retail Technology Transportation Travel and Hospitality Other Question Title * 4. Which of the following social listening tools are you currently using: Brandwatch / Crimson Hexagon Keyhole NetBase Sprinklr Sysomos Synthesio Talkwalker None of the above Other (please specify) Question Title * 5. How often do you use social media analytics in your campaign strategy? Every campaign Most campaigns Some campaigns Few campaigns We don’t use it for campaigns Question Title * 6. Does using social media analytics make your campaigns more successful? Yes No Don’t know If yes, how? Question Title * 7. Do you agree that measuring the impact on social media is fundamental to the success of any campaign? Strongly agree Agree Neither agree or disagree Disagree Strongly disagree Question Title * 8. Please rate the following social media channels in order of importance to your campaigns and engagement? 1 2 3 4 5 6 7 8 9 10 Instagram 1 2 3 4 5 6 7 8 9 10 Facebook 1 2 3 4 5 6 7 8 9 10 Twitter 1 2 3 4 5 6 7 8 9 10 Snapchat 1 2 3 4 5 6 7 8 9 10 Pinterest 1 2 3 4 5 6 7 8 9 10 Tumblr 1 2 3 4 5 6 7 8 9 10 Reddit 1 2 3 4 5 6 7 8 9 10 LinkedIn 1 2 3 4 5 6 7 8 9 10 TikTok 1 2 3 4 5 6 7 8 9 10 Twitch Question Title * 9. What are your primary uses for social analytics data? Select all that apply · Community management and engagement · Improve customer care · Track crises in real-time · Monitor brand health · Inform campaign strategy · Measure campaign success · Influencer identification & impact measurement Question Title * 10. What problem would you like social media analytics to solve that is not yet possible? Question Title * 11. How important is it for you to respond to negative comments on social media in real-time? Very important Mostly important Sometimes important Not important at all Comments Question Title * 12. Do you agree that social media impact is an important metric to inform strategic decision-making? Strongly agree Agree Neither agree or disagree Disagree Strongly disagree Question Title * 13. Do you agree that social media analytics enables brands to connect with consumers more effectively? Strongly agree Agree Neither agree or disagree Disagree Strongly disagree Question Title * 14. Do you agree that social media analytics is an essential business development tool for all communications agencies? Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree Question Title * 15. Do you agree that Brands expect agencies to provide social media analytics as standard for the roll-out of any campaign? Strongly agree Agree Neither agree or disagree Disagree Strongly disagree Question Title * 16. How much do you spend on social analytics tools today? $0-10K $10 -25K $25-50K $50-100 Over a $100K Question Title * 17. How many people in your organization use social analytics on a regular basis? 1-2 people 3-5 people 5-10 people More than 10 people Done