John Templeton Foundation - Market Research Survey Question Title * 1. Below is a list of statements. Please indicate how you feel about each statement by indicating your level of agreement or disagreement. Strongly Disagree Disagree Neutral Agree Strongly Agree I make it a priority to continually better myself. I make it a priority to continually better myself. Strongly Disagree I make it a priority to continually better myself. Disagree I make it a priority to continually better myself. Neutral I make it a priority to continually better myself. Agree I make it a priority to continually better myself. Strongly Agree I frequently set personal goals. I frequently set personal goals. Strongly Disagree I frequently set personal goals. Disagree I frequently set personal goals. Neutral I frequently set personal goals. Agree I frequently set personal goals. Strongly Agree I actively seek out self-improvement or self-help information and resources. I actively seek out self-improvement or self-help information and resources. Strongly Disagree I actively seek out self-improvement or self-help information and resources. Disagree I actively seek out self-improvement or self-help information and resources. Neutral I actively seek out self-improvement or self-help information and resources. Agree I actively seek out self-improvement or self-help information and resources. Strongly Agree I prioritize self-improvement methods backed by scientific research. I prioritize self-improvement methods backed by scientific research. Strongly Disagree I prioritize self-improvement methods backed by scientific research. Disagree I prioritize self-improvement methods backed by scientific research. Neutral I prioritize self-improvement methods backed by scientific research. Agree I prioritize self-improvement methods backed by scientific research. Strongly Agree OK Question Title * 2. Please select how likely you are to pay attention to self-improvement content and resources published or shared by the following: Very Unlikely Unlikely Somewhat Unlikely Somewhat Likely Likely Very Likely Academic or Research Institution Academic or Research Institution Very Unlikely Academic or Research Institution Unlikely Academic or Research Institution Somewhat Unlikely Academic or Research Institution Somewhat Likely Academic or Research Institution Likely Academic or Research Institution Very Likely Major News Outlet Major News Outlet Very Unlikely Major News Outlet Unlikely Major News Outlet Somewhat Unlikely Major News Outlet Somewhat Likely Major News Outlet Likely Major News Outlet Very Likely Blog or Online Community Blog or Online Community Very Unlikely Blog or Online Community Unlikely Blog or Online Community Somewhat Unlikely Blog or Online Community Somewhat Likely Blog or Online Community Likely Blog or Online Community Very Likely Public figure or celebrity (e.g. famous author or speaker) Public figure or celebrity (e.g. famous author or speaker) Very Unlikely Public figure or celebrity (e.g. famous author or speaker) Unlikely Public figure or celebrity (e.g. famous author or speaker) Somewhat Unlikely Public figure or celebrity (e.g. famous author or speaker) Somewhat Likely Public figure or celebrity (e.g. famous author or speaker) Likely Public figure or celebrity (e.g. famous author or speaker) Very Likely Expert in the field of your desired area of improvement (e.g. fitness instructor, professional career coach, etc.) Expert in the field of your desired area of improvement (e.g. fitness instructor, professional career coach, etc.) Very Unlikely Expert in the field of your desired area of improvement (e.g. fitness instructor, professional career coach, etc.) Unlikely Expert in the field of your desired area of improvement (e.g. fitness instructor, professional career coach, etc.) Somewhat Unlikely Expert in the field of your desired area of improvement (e.g. fitness instructor, professional career coach, etc.) Somewhat Likely Expert in the field of your desired area of improvement (e.g. fitness instructor, professional career coach, etc.) Likely Expert in the field of your desired area of improvement (e.g. fitness instructor, professional career coach, etc.) Very Likely OK Question Title * 3. How likely are you to actively seek out self-improvement content and resources through the following: Very Unlikely Unlikely Somewhat Unlikely Somewhat Likely Likely Very Likely Newspaper Newspaper Very Unlikely Newspaper Unlikely Newspaper Somewhat Unlikely Newspaper Somewhat Likely Newspaper Likely Newspaper Very Likely Magazine Magazine Very Unlikely Magazine Unlikely Magazine Somewhat Unlikely Magazine Somewhat Likely Magazine Likely Magazine Very Likely TV TV Very Unlikely TV Unlikely TV Somewhat Unlikely TV Somewhat Likely TV Likely TV Very Likely Radio Radio Very Unlikely Radio Unlikely Radio Somewhat Unlikely Radio Somewhat Likely Radio Likely Radio Very Likely Books Books Very Unlikely Books Unlikely Books Somewhat Unlikely Books Somewhat Likely Books Likely Books Very Likely Conference or Event Conference or Event Very Unlikely Conference or Event Unlikely Conference or Event Somewhat Unlikely Conference or Event Somewhat Likely Conference or Event Likely Conference or Event Very Likely Media Outlet Website Media Outlet Website Very Unlikely Media Outlet Website Unlikely Media Outlet Website Somewhat Unlikely Media Outlet Website Somewhat Likely Media Outlet Website Likely Media Outlet Website Very Likely Blog Blog Very Unlikely Blog Unlikely Blog Somewhat Unlikely Blog Somewhat Likely Blog Likely Blog Very Likely Podcast Podcast Very Unlikely Podcast Unlikely Podcast Somewhat Unlikely Podcast Somewhat Likely Podcast Likely Podcast Very Likely Online Video Online Video Very Unlikely Online Video Unlikely Online Video Somewhat Unlikely Online Video Somewhat Likely Online Video Likely Online Video Very Likely Social Media Social Media Very Unlikely Social Media Unlikely Social Media Somewhat Unlikely Social Media Somewhat Likely Social Media Likely Social Media Very Likely OK Question Title * 4. What organizations or institutions do you consider to be reliable sources for self-improvement information and resources: 1 2 3 OK Question Title * 5. What individuals do you consider to be reliable sources for self-improvement information and resources: 1 2 3 OK Question Title * 6. Please list the newspapers you regularly read: 1 2 3 OK Question Title * 7. Please list the self-improvement magazines you regularly read: 1 2 3 OK Question Title * 8. Please list the top self-improvement websites you regularly visit: 1 2 3 OK Question Title * 9. Please list the self-improvement blogs you regularly read: 1 2 3 OK Question Title * 10. Please list the self-improvement radio shows and/or podcasts you regularly listen to: 1 2 3 OK Question Title * 11. Please list the self-improvement public figures you regularly follow on social media: 1 2 3 OK DONE