Care & Support: Survey on Challenges & Marketing
Thank you for taking the time to complete our short survey!
We would like to better understand which marketing and advertising measures providers of assistive solutions currently need. We are also interested in whether there is interest in a joint visibility campaign for Germany and Austria. In addition, we are planning the development of a specialized webshop.
The survey will take approximately 5 minutes.
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1.
Which assistive solutions does your company offer? (Select all that apply)
(Erforderlich.)
- Emergency call systems (stationary or mobile)
- Smart home solutions (e.g. light control, fall sensors)
- Care aids (e.g. everyday aids, care beds)
- Barrier-free living solutions (e.g. renovations, adaptations)
- Mobility and walking aids (e.g. rollators, stairlifts)
- Health technologies (e.g. telemedicine, monitoring systems)
- Services (e.g. consulting, training, installation)
- Other (please specify)
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2.
In which countries are your products/services currently available? (Select all that apply)
(Erforderlich.)
- Germany
- Austria
- Switzerland
- EU-wide
- Other (please specify)
3.
How do you reach your target groups mainly? (multiple answers possible)
Direct sales / field representatives
Online-Marketing (Website, Social Media)
Trade fairs and exhibitions
Cooperation with care organizations / social services
Dealer and distributor networks
-Other (please specify)
*
4.
What are the biggest challenges for your company in selling assistance solutions/AAL products? (multiple answers possible)
(Erforderlich.)
- Low market awareness of our solutions
- Complex or long decision-making processes on the part of customers
- High demand for information of end customers
- Regulatory requirements / lack of standards
- Competition from large technology corporations
- Financing, reimbursement of costs (e.g. long-term care insurance, health insurance)
- Margin pressure and price sensitivity in the market
- Difficult market access or to new distribution channels
- I don't have any challenges
- Other (please specify)
*
5.
How do you assess your current need for marketing and advertising measures?
(Erforderlich.)
- Very high
- High
- Medium
- Low
- No need
6.
Which marketing services would be particularly interesting for your company? (Select all that apply)
- Online advertising campaigns (Google Ads, social media ads)
- PR and media work (e.g. articles in trade/consumer media)
- Visibility on specialized platforms / digital marketplaces
- Content marketing (e.g. specialist articles, white papers, studies)
- Events / Webinars and digital events for B2B and B2C target groups
- Cooperation with industry associations or care facilities
- Other (please specify)
*
7.
Would you be interested in a cross-regional visibility campaign for assistive solutions in Germany and Austria?
(Erforderlich.)
- Yes, very interested
- Maybe, please send more information
- No, not interested
Yes, and I also need a campaign in other countries
8.
Which formats would you prefer for a visibility campaign? (Select all that apply)
- Online campaigns (e.g., platforms, professional portals)
- Print campaigns (e.g., trade journals, magazines)
- Cooperation with multipliers (e.g. care consultants, doctors)
- Public relations (e.g. interviews, press releases)
- Events (e.g. roadshows, workshops)
- Other (please specify)
*
9.
Would you be interested in offering your products/services in a specialized webshop or directory for assistive solutions?
(Erforderlich.)
- Yes, I am very interested in a specialized webshop
- Maybe, I need more details
- Yes, I am very interested in a directory
- No, not interested at the moment
10.
What would be particularly important to you in a joint webshop or directory? (Select all that apply)
- Easy integration of my products and data
- Support in creating product texts / images
- Transparent and fair conditions
- High reach and targeted addressing of the target group
- Joint marketing and campaign support
- Support with logistics/shipping processing
- Access to care institutions, operators, social services
- Others (please specify)
11.
Which future topics are particularly important for your company? (multiple answers possible)
- Technological innovation (e.g. AI, IoT, predictive care)
- Cooperation with care providers and social institutions
- Digitization of services
- Sustainability and green care solutions
- Political framework conditions and funding
- International expansion
- Other (please specify)
12.
Is there anything else you would like to tell us?
*
13.
Would you like to be informed about the results of the survey and new initiatives for marketing and communication?
(Erforderlich.)
- Yes, please contact me
- No, thank you
14.
If yes, please provide your email address here:
Thank you for your participation! Together we can improve the visibility and availability of innovative assistance solutions! If you have any further questions or comments, please feel free to contact me at
anja@sbc.co.at
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Kind regards, Anja Herberth
Publisher & Editor-in-Chief